About Me
Personal Achievements
- Built a course teaching effective data storytelling & visualisation for executive presentations taken by over 800 people.
- Delivered guest lecture on effective data visualisation at the University of Rotterdam.
- Winner of Northern UK regional heats and 'audience favourite award' in Famelab, an international STEM public speaking competition.
- Recipient of the University of Hull's Idwal Jones Prize for Outstanding Academic Achievement.
Career Experience
Lead Technical Business Analyst
Supporting delivery of secure data platforms for the UK government in security-sensitive environments, operating across business analysis, data modelling, integration architecture and delivery.
Senior Business Analyst (BA & QA Manager)
2024 Employee of the Year - Lead BA on £12m digital transformation programme, implementing Salesforce, Certinia ERP, and Mulesoft ESB, enabling scale from 90 to 500 employees to support network expansion and secure £300m subsidy revenue
- Built BA & QA function, implementing agile practices to achieve and maintain >95% first-time acceptance on all deliverables.
- Led £260k investment into customer journey development improving web sales conversion by 67%.
- Re-designed customer onboarding processes, improving 1st-time customer install success rate from 14% to 80% on 2,000 monthly installs.
- 4 FTE (£120k/year) savings through redesign of manual install process, designing & implementing an install scheduling platform.
- Led the seamless migration of 14,000 customers from multiple legacy operational and ERP systems to Salesforce & Certinia ERP, ensuring zero revenue disruption.
Senior Business Analyst (Business Analyst II)
Managed a portfolio of SaaS customer implementations end-to-end including commercial engagement/presales, discovery, design and delivery. Customers included L’Oreal, Mondelez, Waitrose and Morrisons.
- Defined requirements, scoped solutions, and led process & data mapping for an artwork and project management SaaS platform (Mediabox), delivering tailored implementations for major clients including L’Oréal and Mondelez.
- Mentored 10+ business analysts, coaching on requirements elicitation, user story development, and UAT best practices, improving delivery quality and stakeholder engagement.
- Supported client presales and upsales activity, delivering engaging software demonstrations, process mapping workshops, and onboarding sessions, contributing to business growth and customer retention.
- Partnered with the Mediabox Product Owner, driving backlog refinement, sprint planning, and Agile ceremonies to align product development with evolving client needs.
Research & Enterprise Analyst (Contract)
Provided strategic analysis and project delivery for University leadership’s submission to REF2021, directly contributing to a £30m research income boost and a 17-place research ranking increase.
- Shaped organisational data strategy, translating high-level vision into departmental implementation.
- Supported the Head of Research Excellence in REF project delivery.
- Chaired IT/data working group, resolving system integration and data governance challenges.
- Facilitated C-suite and director-level workshops, eliciting requirements to develop bespoke reporting tools.
- Designed and implemented automated dashboards for research performance tracking using SQL, R, Python and REST APIs.
ISTAR (Intelligence, Surveillence, Target Acquisition, Reconnaisance) Engineering Manager
Led key high-value, strategic projects in data science, electronic warfare and cyber resilience. Provided electronic warfare subject matter expertise during a number of UK government postings within the Defence & Intelligence pertaining to Intelligence, Surveillance, Target Acquisition and Reconnaissance (ISTAR).
- Implemented machine learning solutions using Python, R, MATLAB, SQL and REST APIs.
CBRN (Chemical, Biological, Radiological, Nuclear) Science Lead (Secondment)
Fixed-term secondment to the Office for Security & Counter-Terrorism, providing support to national security, the UK's strategy for countering terrorism (CONTEST) and the Serious & Organised Crime Strategy.
Data & Avionics Technician
Drafted avionics systems test procedures and Integrated Test, Evaluation & Acceptance Plans (ITEAP)
Education
MBA
- Grade: 1st
MSc Military Electronic Systems Engineering
- Grade: 1st
- Modules: Machine learning, AI, data engineering & sensor data fusion pertaining to Radar, Communications, SIGINT and Electronic Warfare.
BSc Astrophysics
- Grade: 1st (92% average, Idwal Jones Prize for Outstanding Academic Achievement)
- BCS Professional Certificate in Benefits Planning & Realisation
- AWS Cloud Practitioner
- TOGAF 10
- Duke University’s AI Product Management certificate
- PRINCE2 Practitioner Certificate in Project Management
- DataCamp Data Scientist career track certificate
- AWS (EC2, MSK, OpenSearch, Kinesis, S3, Glue)
- R, Python (Pandas, NumPy, Scikit-learn, Matplotlib), SQL, GraphQL, REST APIs, Postman, Mulesoft
- Salesforce (Sales Cloud, Marketing Cloud, Comms Cloud, Field Service Lightning, Support Cloud, Experience Cloud, Vlocity/OmniScript)
- Wireframing, customer journey mapping, process engineering, software testing
- User stories, BRDs, SRDs, business case, investment case, financial forecasting, BPMN, UML
- Physical/logical/conceptual data architecture, dimensional data modelling, DAGs/orchestrations